Creating Broad Appeal When Selling a Home

One of the most important things I tell clients, or prospective clients (i.e. home sellers) and real estate agents is that staging is about creating broad appeal in order to attract as many buyers as possible. Many believe that home staging is the same as decorating, but that could not be further from the truth. When I am working with a client to design or decorate their home for them to live in, the most important thing is to appeal to their personal tastes and likes, and to create a space that will feel like home to them. When I am working with staging clients who are selling their home, the most important thing is to appeal to everyone else.

As a case in point, I recently staged a condo in Toronto. My client was a lovely, single woman. One of the first things that I recommended be changed were the paint colours in her 2 bathrooms and her kitchen. The bathrooms were both painted in a soft pink colour, and the kitchen was painted in a dark, intense orange.  She loved those colours, and could not understand, at first, why they would have to be changed. I tried to explain to her exactly what I spoke about earlier–that we are trying to appeal to as many people and demographics as possible, so neutral colours would be more effective at doing that. What if the prospective buyer was a young, single male? would he be able to picture himself shaving in a pink bathroom. Likely not.

By painting the bathroom in a neutral colour, replacing the feminine shower curtain with a crisp, fresh white one, as well as adding accessories to give the space a spa-like feel, we were able to create a space that would appeal to any buyer.

Master Bathroom-Before Staging

Master Bathroom-Before Staging

Master Bathroom-After Staging

Master Bathroom-After Staging

For the kitchen, the first step, of course, was decluttering. Taking everything off the fridge and most items off the counter created more space. The orange paint and coordinating orange-striped window treatment made the space feel small, like it was closing in. By brightening it up with a neutral colour, changing the light fixture to a more modern pendant, and accessorizing with hints of green to add freshness, the space was completely transformed.

Kitchen-Before Staging

Kitchen-Before Staging

Kitchen-After Staging

Kitchen-After Staging

We also removed an office desk and instead brought in a shelving unit from another room to create an area for more kitchen storage which did wonders to make it a true chef’s kitchen.

Kitchen Eating Area-Before Staging

Kitchen Eating Area-Before Staging

 

Kitchen Eating Area-After StagingKitchen Eating Area-After Staging

So after all was said and done, the condo sold in FIVE DAYS, my client got the price she wanted and was able to purchase the property of her dreams for the next phase of her life.

Happy Selling!

Have a question? Feel free to contact me at info@SpaceStyle.ca, or suggest a topic for a blog post.

www.SpaceStyle.ca

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