Creating Broad Appeal When Selling a Home

One of the most important things I tell clients, or prospective clients (i.e. home sellers) and real estate agents is that staging is about creating broad appeal in order to attract as many buyers as possible. Many believe that home staging is the same as decorating, but that could not be further from the truth. When I am working with a client to design or decorate their home for them to live in, the most important thing is to appeal to their personal tastes and likes, and to create a space that will feel like home to them. When I am working with staging clients who are selling their home, the most important thing is to appeal to everyone else.

As a case in point, I recently staged a condo in Toronto. My client was a lovely, single woman. One of the first things that I recommended be changed were the paint colours in her 2 bathrooms and her kitchen. The bathrooms were both painted in a soft pink colour, and the kitchen was painted in a dark, intense orange.  She loved those colours, and could not understand, at first, why they would have to be changed. I tried to explain to her exactly what I spoke about earlier–that we are trying to appeal to as many people and demographics as possible, so neutral colours would be more effective at doing that. What if the prospective buyer was a young, single male? would he be able to picture himself shaving in a pink bathroom. Likely not.

By painting the bathroom in a neutral colour, replacing the feminine shower curtain with a crisp, fresh white one, as well as adding accessories to give the space a spa-like feel, we were able to create a space that would appeal to any buyer.

Master Bathroom-Before Staging

Master Bathroom-Before Staging

Master Bathroom-After Staging

Master Bathroom-After Staging

For the kitchen, the first step, of course, was decluttering. Taking everything off the fridge and most items off the counter created more space. The orange paint and coordinating orange-striped window treatment made the space feel small, like it was closing in. By brightening it up with a neutral colour, changing the light fixture to a more modern pendant, and accessorizing with hints of green to add freshness, the space was completely transformed.

Kitchen-Before Staging

Kitchen-Before Staging

Kitchen-After Staging

Kitchen-After Staging

We also removed an office desk and instead brought in a shelving unit from another room to create an area for more kitchen storage which did wonders to make it a true chef’s kitchen.

Kitchen Eating Area-Before Staging

Kitchen Eating Area-Before Staging

 

Kitchen Eating Area-After StagingKitchen Eating Area-After Staging

So after all was said and done, the condo sold in FIVE DAYS, my client got the price she wanted and was able to purchase the property of her dreams for the next phase of her life.

Happy Selling!

Have a question? Feel free to contact me at info@SpaceStyle.ca, or suggest a topic for a blog post.

www.SpaceStyle.ca

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Tips on Minimizing Paper

Pile of Paper

Tip #1: Don’t hang on to documents for longer than you need to

Do you hold on to everything that is paper that comes into your home and across your desk? If you do, you’re not alone. Many people are afraid to discard any paperwork, so it builds over the years until it becomes unmanageable. When it comes to personal, or financial documents, particularly in relation to income tax reporting, what people don’t know is that they only need to keep records for a minimum of six years from the end of the last tax year. What I do is keep 7 years just in case. The best way to organize your records is to dedicate a folder or filing box, depending on how much paperwork you have, for each year. This means that at any given time, you’ll only have 7 files/boxes. Simply label them by year, and when you celebrate a new year (or fiscal year-end), simply shred the contents of the oldest box, and relabel it with the new year. There may be some exceptions (e.g. paperwork related to the sale of a property), so be sure to read the information at the link below, and contact a professional if you are unsure.

Some people also think you have to keep ALL of your bills, etc. for years at a time. The fact is, unless you are writing them off for tax benefits, you don’t need to keep them for so long. I always recommend that you keep on hand 1 year’s worth of bills, so that you have a record of your payments to your suppliers. Again, this is if you are not writing these bills off.

Another related tip is to store any records that are over 1 year old somewhere else (e.g. basement, etc.). Only keep records that are less than 1 year old handy in your home office filing cabinets. But do make sure that your older documents are stored in a safe, dry place. This will free up space and help you to feel better in your current work space.

For official government guidelines on how long you are required to keep your records, go to the following links: http://www.cra-arc.gc.ca/E/pub/tp/ic78-10r5/README.html

For additional tips, please see the full article at:

 

Tip #2: Minimize Paper Coming In

Junk Mail

Tape a “No Junkmail” sign to your mailbox or mail slot. If that doesn’t work, download this form and mail it to your nearest Canada Post Outlet: http://www.reddotcampaign.ca/downloads/RedDot-LettertoCanadaPost.pdf

Sign up with the Canadian Marketing Association’s Do Not Contact Registry: http://www.the-cma.org/?WCE=C=47%7CK=224217

Bills

Sign up to receive your bills online(e.g. Rogers, Bell, Telus, TD, 407, etc.).Your workplace may offer this in lieu of pay stubs as well—ask your payroll department. http://www.canadapost.ca/cpo/mc/personal/epost/default.jsf

 

Tip #3: Don’t be a “Piler”, be a “Filer”!

Don’t let papers pile up in your home office, or on your kitchen table. Address paper immediately as it comes in. It’s likely that 80% of the paper that comes in can be recycled. Throw out flyers, envelopes, and statements that you don’t need record of. The more you stay on top of it, the less overwhelming it will be. Even if you set out one 1/2 hour per week to go through papers and file as needed, you will see a huge improvement be able to stay on top of things. If your issue is that you already have a huge pile to tackle, don’t despair! It takes roughly 1 hour to go through 1 foot of paper, so take it one hour at a time, and you’ll see how quickly you can get through it.

Bonus Tip: How do I get off telemarketers’ lists?

https://www.lnnte-dncl.gc.ca/index-eng

 

Happy Organizing!

Have a question? Feel free to contact me at info@SpaceStyle.ca, or suggest a topic for a blog post.

www.SpaceStyle.ca

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